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Feature Project
Customer Segmentation and Brand Strategy
SI Flooring Systems

SI Flooring Systems’ PatternLok carpet backing product adds tremendous value to patterned carpet by providing structural stability, improved performance, and excellent pattern registration Read more »

More Projects

Contextual Product Research in London

Kimberly-Clark

While Kimberly-Clark is a worldwide leader in paper products like paper hand towels, a fiercely competitive marketplace exists for those products. Paradoxically, consumers hardly spend a second thinking about the very hand towels they are using that Kimberly-Clark and their competitors are locked in battle to get stocked into prominent public spaces and buildings throughout the world. Read more »

Inspecting Clean Room Opportunities At Interphex 2007

Kimberly-Clark

The annual Interphex 2007 trade show, a convention targeted at Pharmaceutical Research and Manufacturing professionals was held in New York City at the Jacob Javits Convention Center on April 24-26. Read more »


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