Customer Segmentation and Brand Strategy
SI Flooring SystemsSI Flooring Systems’ PatternLok carpet backing product adds tremendous value to patterned carpet by providing structural stability, improved performance, and excellent pattern registration Read more »
Understanding Call Experiences
Marriott InternationalIn-context user research to inform the documentation of current state analysis, generate future state business requirements and a project vision, and provide a clear definition of the business issues needing to be solved. Read more »
Optimizing UPS Shipping Interface
UPSUPS had redesigned their web site as part of a corporate re-branding effort and were preparing to launch the site globally. As part of the preparations to launch the site, usability was a primary concern to the UPS management. Read more »
City of Austin Public Transit Strategy
fd2s/Cap MetroOur client, fd2s, a brand communications and environmental design firm, was hired by the Capital Metropolitan Transportation Authority (Cap Metro) of Austin, Texas to explore best practices in mass transit signage, maps, and general wayfinding systems. Read more »
A Strategy for Clean Air
The Clean Air CampaignIn 2004, the organic growth of the The Clean Air Campaign (CAC) web site had devolved into a mess of tangled, unrelated, content threads, and an unwieldy, unintuitive, navigation structure. Read more »
Brand and Online Product for Non-Profit Startup
The Well ProjectNew to the interactive space, The Well Project (TWP) came to Matter looking for a partner that would guide and educate them through the process of building their organization on and offline. They brought a well-defined idea and understanding of the type of site they wanted to create but very little understanding of how to make that happen. Read more »
Realizing a Better Call Experience
Marriott InternationalAfter 9 months of planning, research, and strategy work, a design direction for a new reservation application was established, and Matter commenced with a 10-month phase to accomplish detailed design for the new user interface. Read more »
Redesigning a Complex Software Application
Marriott InternationalMarriott International was migrating a revenue management planning tool from a client/server technology to the web. Their existing internal applications development group desired to create a web-based user interface that was more usable and systematic than previous user interface projects, and additionally would establish some foundational user interface standards for the internal applications group. Read more »
A New Web Presence for a New Paula Cole
Universal Music GroupBecause of managerial and label transitions, PaulaCole.com had fallen into a most basic state. As Paula’s new managers and record label (Decca) were working to complete the new “Courage”album, they reached out to Matter to create a new, state-of-the-art web site for Paula. Read more »
The New Madeleine Peyroux Site
Rounder RecordsMajor label recording artist web site design | In 2006, preparing to release her “Half the Perfect World” CD, Madeleine sought to regain control of her web site from her label and create a personalized and sophisticated web presence. Read more »