Kellogg Leadership Engages Matter in Vision to Serve Vulnerable Children
Matter was recently asked to engage with Office of the President at the Kellogg Foundation to envision new directions aimed at vulnerable children in the United States up to eight years old. The Matter team was brought in to facilitate a new design process for the Foundation, consisting of a series of design workshops, conceptual visioning activities, and creation of storytelling materials with the Foundation’s Vulnerable Children Design Team.
Often, foundations devise grant strategies targeted at specific issues. Recent research has suggested this “bottom up” way of approaching social change initiatives is ultimately ineffective. The end goal of this design process is to create a dialogue between the Kellogg Board, affected communities, and subject matter experts across the Kellogg Foundation to identify and choose the optimum directions the Foundation should pursue to address vulnerable children. Once these directions have been chosen, a number of Foundation initiatives will be spawned to model some key opportunities and gain valuable knowledge of the market. This will finally lead to grant strategies aimed at building and realizing the directions that have shown the greatest chance of success.
The Kellogg Foundation chose Matter because of the Matter team’s fast and flexible innovation design approach, and their familiarity with the Kellogg Foundation’s mission and operation.